The Art of The Dodge
Whether in a press conference, interview, or on a daytime or night-time chat show, all celebrities, sportsmen, and especially politicians will attempt to avoid answering uncomfortable questions. The best at this often leave the person who asked the question believing they have an answer. This then allows them to move on from those sticky subjects that could so easily become full-scale scandal, or lead to reprimand. There are different ways of achieving a successful dodge which will be outlined here, which will allow you not only to know what to look out for, but also possibly one day allow you yourself to dodge questions.
A). Same subject, no relevance.
This is a popular technique, most commonly used to deflect attention and curb the momentum of a rumour. The validity of the rumour often does not matter, rather the pace it picks up within the media. The trick here is simple enough, one must simply answer in a very short sentence on the general subject being discussed, without either directly answering the question, or lying. The key to the one sentence approach is that when there is more than one source that will report your answer, they cannot attach different meanings to what you say.
Here is an example of this technique. The location is a press conference, in front of many media sources, after a morning that has seen allegations be made in some morning papers about an MP.
Reporter- “I was wondering if the Right Honourable Member had any response to the allegations made in the morning papers of relations of a sexual nature involving animals of the canine species.”
MP- “I own a cat.”
A simple, concise answer that doesn’t answer the question and yet quashes it as mere rumour, stating that they don’t even know the type of animal the person owns. This story will either now fade immediately or make one more news cycle where it is claimed by the tabloid newspapers that the animal in question is now a cat. However, this will not receive any coverage as they got it wrong first, and the MP is free to continue whatever bestial relations he may or may not enjoy.
B). Vague and longwinded.
This is a favourite of those from the sporting world, particularly football managers. A question will be asked, with the context being a particular player, their form or allegations of infidelity etc… and the answer will need to defend and support, but at the same time leave wiggle-room for what could be seen as contradiction later. This is a difficult skill to master, and many have failed at doing so, leaving them jobless, or sat on the bench. Vagueness is the key; one must not refer to the individual at all, but refer to the team. No name should be mentioned so that just enough ambiguity is left for a possible reversal at a later date. The reason it is long winded is for the opposite reason to the above technique. The longer your answer is, the more diverse the quotes used, meaning very few media outlets will use the full quote, which again adds to its ambiguity.
Here our example comes from a Premier League manager, being interviewed after the game, asked about a players form.
Interviewer- “A lot of people have been baffled by your continuing selection of John Smith [invented player], who’s form, you must admit, has been far from what we are used to seeing from him, how can you continue to select him if he doesn’t score?”
Manager- “Each player at this club is an individual, and each individual must learn to be a part of a team. When the team is playing well then it is settled, and each individual plays his part in the team dynamic. Should their come a time when a player, or coach, jeopardises the team dynamic, we will have to look at it and see what other individuals can come in to the team.”
At no point is the player in question mentioned, and at no point does the manager answer the question here. He doesn’t address goal scoring, or even the team performances properly. Furthermore, the long answer means the interviewer must move on and not become bogged down with one player, as he will now sense that the manager will not answer. Also, if he now sees fit to drop the player, he can say, “I said we’d look at the team dynamic and this seems like the correct move.”
One problem with this technique is that everyone sees through it. However, there is nothing they can do!
C- The Cantona
This high-risk, but high-reward strategy for answering questions takes the largest amount of planning and time. We all remember Eric Cantona speaking about his suspension for kicking a fan, using the “seagulls” metaphor. The press were blown away by what they believed was a philosophical statement from the footballing genius. However, one might more accurately term this technique the “gibberish” technique.
This is a long-term technique and the groundwork must be made early on in a person’s career. One must remain aloof from the press at large for a long period of time, and when the inevitable questions arise, talk in riddles and short sentences, indicating that you don’t have much time for the press, or that your time is too important. The moment you will find that this planning has worked is when you are described in the media as a “recluse”. This is the magic word, and you are now prepared for any situation that may arise.
From here it is easy to dodge awkward questions. One simply must look as if into the distance, and make up a story. Always remember that the story must seem profound, a story about you making a cup of tea will not do here.
Here in the example we follow a Hollywood movie star. Remember this person must have laid the groundwork or they will look a fool.
Reporter- “You are accused of being abusive and racist to hotel staff, how do you respond?”
Star- “The roots of a tree run deeper and deeper in their search for water. If you followed for the source of water you would not be able to follow it all the way down to the source. But we can always get moisture if we cut into the root.”
You see it almost sounds like the star is answering the question, and yet upon further inspection you find it is indeed utter rubbish. This is the best dodge there is, and yet I am unaware of many people who have successfully pulled it off. It takes a lack of vanity that few celebrities are able to master. One drawback with this is if you haven’t put the work into your preparation then you will be deemed insane rather than eccentric, and this can often be worse than the allegations leveled.
So there it is, three ways of successfully dodging the press and any pesky interviewers who feel they are owed the truth from celebrities, who are just trying to get on with existence. Happy Dodging!!
NB. ANY SIMILARITY TO PERSONS ALIVE OR DEAD IS PURELY INTENTIONAL, YOU KNOW WHO YOU ARE!



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